If you want long-lasting makeup, then a primer is the way to go. Primer not only increases the hold of your makeup and leaves you looking flawless all day long but also eases application for an airbrushed finish.
Primers don't stop there though. These prep products can be packed with hydration, radiance, nourishment, and colour-correction. Picking the best primer for your skin is essential.
Whether you're priming your face, eyes, lips, or lashes, primer is a must-have in the modern makeup bag.
We all have that friend whose makeup looks perfect from 7 a.m. to 11 p.m. Good-skin genes sure go a long way towards enhancing your cosmetics, but when in doubt, it's time to get some help from a primer. Just as you'd prime your walls before painting them, you need to prime your face before applying makeup.
If you were to ask someone 50 years ago whether they used primer, they'd look at you as if you were crazy. But nowadays, primers are staples in many makeup bags. Face primer, eye primer, lip primer, even lash primer: they all help your makeup last whilst improving the ease of application at the same time.
There are many benefits of using a primer, but no product does it all. Thinking carefully about your skin type and what you want to get out of your primer is an important first step when choosing what to use. Whether you're completely new to primers or just want to understand a little better how to use your products, our guides can help you become a priming expert so you too can enjoy the varying benefits.
Primer is the perfect step between a nourishing skincare routine and flawless makeup application. Deciding which primer is best for you and your skin type can be a challenging decision, but we've got you covered.
With the popularity of primers growing, so are the choices. There are now primers available that work almost like skincare and promise mattifying effects for oily skin or hydration for dry skin. Illuminating primers give your skin a natural glow. Other primers give your skin an airbrushed finish by blurring fine lines and minimising the appearance of pores.
Tinted primers are available to help with colour-correction and even provide light coverage. There are also primers that simply work to make your makeup last as long as possible. Whether you want hydration, radiance, airbrushed skin, or a host of other possibilities, there's a primer for you.
Choosing the correct primer is particularly important when you want to do a little colour-correcting along the way. If you suffer from dull, ruddy, or sallow skin, a tinted primer is a great way to even out your skin tone and neutralise discolouration. Find out 'Which Tinted Primer Would Work Best for My Skin Tone?' and learn our top recommendations for colour-correcting primers.
One of the best-known benefits of a primer is its ability to help makeup apply easier and last longer. It's impossible to say just how long your makeup will last, as this relies on variables in addition to the primer. However, you can take certain steps when priming to maximise makeup longevity. From choosing a long-lasting primer to actually applying it correctly, our guide to long-lasting makeup will help make the most out of your primer.