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Makeup For Dark Skin: Ultimate Step-By-Step Beginner’s Guide

Feb 01, 2018

Let’s be honest:

One of the biggest challenges you may have encountered when applying makeup for dark skin tones is getting your makeup to standout. Finding dark shades for African American women can be a serious pain and may become even more frustrating the darker complexions:

If you’re still reading, odds are you may be able to relate to one of the following:

  • You’ve tried different makeup products that didn’t match up with your skin tone.

  • Or after applying your makeup (maybe even spending hours doing so), your work doesn’t come close to any of those flattering makeup looks you see online leaving you feeling left out.

  • Or, worst of all: you’ve tried out some of the numerous so-called African American makeup tutorials you found on YouTube, with less than desirable results leaving you frustrated.

You’re not alone.

Whether you’re a black girl with tan, brown, or ebony skin or an upcoming makeup artist learning to do makeup for darker skin tones, you aren’t the first to face this situation.

But there’s good news to you lucky readers!

We at Avura Makeup are going to pull back the curtain of the makeup industry and share some of our most valuable tips and tricks on how to apply makeup for medium — dark skin tones. You will learn some of the life-changing secrets we and other makeup artists are using to create flawless makeup looks for dark skinned girls that turn heads in any crowd!


Warning: We want to make sure you get all of the details you need for your best look! So while these tutorials may be lengthy, you’ll get everything you need to walk away with high-end beauty looks you crafted with your own two hands. (Complete A – Z beginner tutorial with baby steps).”


In this guide, we’ll provide you with solutions to some of the problems you may be facing. We’ll take you step by step and show you how to:

  • Choose the makeup brands/products that are right for your skin

  • Correct many of the makeup mistakes women of any race are prone too

  • Avoid dark skin makeup disasters many of African American woman make

  • Apply some of the techniques many professional makeup artists are using on areas like the face and neck.

  • show you step-by-step some of our most valuable makeup tips for dark skin complexion


For beginners, it’s important to note that when you’re planning to do makeup there are usually two parts:

  • Product Selection

  • Product Application

We’ll go in depth and show you how to make the best decisions for choosing great dark skin makeup brands (product selection) for simple everyday makeup for dark skin (product application).


Makeup can be very simple although the selection of tones for each type of skin is one of the points that we should pay attention to get the most out of our work.

Interestingly, makeup for dark skin tones requires a different approach than other skin types. Finding the right makeup products and shade is key, as well as learning a few tricks to keep the skin soft and those products to your gorgeous tone.


Unfortunately, women with dark skins often have difficulty finding products that are ideal for their skin types. That is because many foundations do not have shades dark enough to complement certain skin tones. Another problem is that many conventional colors do not look as bright, as is intended when applying makeup for dark skin tones.


Currently there are a large number of makeup brands and it is difficult to develop a selection of those considered best in the market. We have our favorites, and you do too.

However, there are some companies, which specialize in creating products that are designed for African American skin type and their varied textures. These brands use information on skin chemistry to create solutions for women of darker color, such as foundation shades, eyeliners, eye shadows, blush, and lipsticks. Below are a 7 best makeup brands for dark skin tones.